A logo is a challenging thing, just as much as choosing a name for a business venture.
With many steps to take in the process, one needs to figure out the best representation that helps convey what you want your company to represent.
As my military background has helped my brain learn to build strategies and plans for many conceivable outcomes, I wanted to find a way to include that in the visual.
My main background was Maritime Helicopters – that means the helicopters that go to sea on the back of Navy ships. So, the helicopter made sense. During digital marketing school, I discovered that I could use the concept of a rotorhead to help give examples to classmates on how to put together strategies and plans towards a specific goal.
I have gone through a few variations of the them already….. and it was fun to work with a friend on some ideas.
I should probably decide what I want to do officially and roll with it – soon.
