We would love to hear from you
Contact Us
Get Started
FAQ
What is an influencer, and how can an influencer impact my marketing?
Anyone with a social media following can be an influencer.
Digital marketing is about maximizing online reach, and how to put yourself in front of people via their social media feed. Influencers talk about your business on their pages, to drive new traffic to your digital footprint.
Making sure an influencer is right for your business can be confusing and complex – let us help simplify the process.
Social media marketing talks alot about the algorithm, in simple terms - how does that work?
The algorithm is a mix of ads based on things you have liked in the past, things you already engage with, and is ultimately a “best guess” at what the platform think you want to see, and are most likely to engage with. Engagement in the form of likes, comments, and shares. If you are enjoying the content, you are more likely to stay on the platform longer, which gives them more opportunity to show you ads.
What is a content calendar?
A content calendar is when there is a plan of future content. Spending time now, to outline the desired content, allows for your marketing to weave the tale you would like to tell your customers. It allows a company to put together content that works with past posts, and leads the way to continue a story with future posts.
There are companies that offer to sell me followers. Why don't I just do that?
The challenge with purchasing followers/likes/views etc, is that once your money runs out – so does the engagement you just paid for. The algorithm will notice the decline and decide that your content isn’t as engaging as it used to be, so it won’t be shown to as many people and hurts you.
How can the website help?
The greatest thing about a website, is that it isn’t controlled by the algorithm. It is content you control, we just need to drive traffic to it. If you have a blog/subscription as part of your website, you better control getting your message in front of an audience, you don’t fight an algorithm.
What if spending money on marketing like this isn't in my budget?
Small business is a challenge, of that there is no doubt. Digital marketers do not need to be your social media managers, but they can help build your content calendar and strategy to make your own online efforts more efficient and effective.
How do you assess a digital footprint?
To start an audit of a companies digital presence – think like a customer. How will a potential customer find your business or non-profit? Follow the steps to see how easy or hard it is to find a your business. How would customers find you?