Influencer Marketing

Areas of concern around Influencer Marketing   There are memes everywhere about “the rise of the influencer”.  The reality is – influencers can be good to reach your target market.  But that is the key question – who can influence your target...

Social Media Training

Learning the nuance of Social Media Platforms I was recently having a chat with a friend about the realities of content, and it reminded me of another discussion I had some time ago with a group of YouTube creators.Many people are of the opinion that they can do what...

Logo and Name Decisions

A logo is a challenging thing, just as much as choosing a name for a business venture. With many steps to take in the process, one needs to figure out the best representation that helps convey what you want your company to represent. As my military background has...